In the fast-paced world of social media, one of the biggest frustrations for creators is keeping up with the platform’s ever-changing dimensions. You spend hours crafting the perfect photo or video, only to have it awkwardly cropped or resized by the app.
A great piece of content can look unprofessional if it’s not the right size, and a perfectly framed video can look awkward if it’s not optimized for the platform. While these changes may seem small, they can have a big impact on your content’s visual appeal and overall performance.
But what if there was a way to stay ahead of the curve and ensure your content is always optimized for a professional look and feel? The answer lies in understanding the new Instagram dimensions for 2025.
By knowing the exact dimensions for Feed posts, Reels, and Stories, you can save yourself hours of frustration and ensure your content is always working for you.
This guide will provide you with a comprehensive look at the new Instagram dimensions and give you the blueprint for creating content that is both visually stunning and professional.
Feed Posts
The first and most common type of content on Instagram is the feed post. While a square image was once the standard, the platform now prioritizes a more vertical format.
For your feed posts, you should use an image size of 4:5, which is 1080 by 1350px. This vertical format takes up more space on the screen, which can help you get more engagement.
It’s also important to consider how your posts will look on the grid. For the grid view, you should use a 3:4 aspect ratio, which is 1012 by 1350px. This ensures that your posts look great on your profile, which is crucial for attracting new followers.
While you can still post a square image, it will be extended for the grid, which can make your content look awkward if not done correctly. By using the right dimensions, you can ensure your content is always optimized for both the feed and the grid, which can lead to a significant increase in engagement and a more professional-looking profile.
Reels
Reels have quickly become one of the most powerful tools for growing your brand on Instagram. As a content creator, you need to ensure that your Reels are optimized for both the feed and the grid. The new Instagram dimensions for Reels are a key part of this.
For your Reels, you should use an image size of 9:16, which is 1080 by 1920px. This vertical format takes up the full screen and is the standard for Reels. It’s also important to consider how your Reels will look on the grid.
For the grid view, you should use a 3:4 aspect ratio, which is 1080 by 1440px. This ensures that your Reels look great on your profile, which is crucial for attracting new followers.
It’s also important to remember to avoid text in certain areas of your Reels, as they can get cut off by the user interface. By using the right dimensions and avoiding text in the wrong areas, you can ensure your Reels are always optimized for both the feed and the grid, which can lead to a significant increase in engagement and a more professional-looking profile.
Stories & Conclusion
Stories are one of the most engaging forms of content on Instagram, and they are a great way to connect with your audience on a personal level. The new Instagram dimensions for Stories are a key part of this.
For your Stories, you should use an image size of 9:16, which is 1080 by 1920px. This vertical format takes up the full screen and is the standard for Stories.
It’s also important to consider the safe area, which is 1080 by 1610px. This is the area where your text and key visuals should be placed to ensure that they are not cut off by the user interface.
By using the right dimensions and keeping your text and key visuals within the safe area, you can ensure your Stories are always optimized for a high-quality user experience.
Conclusion: Beyond the Square, A Strategic Approach to Visual Content
In the fast-paced world of social media, one of the biggest frustrations for creators is keeping up with the platform’s ever-changing dimensions.
A great piece of content can look unprofessional if it’s cropped incorrectly, and a perfectly framed video can look awkward if it’s not the right size. But the most successful brands understand that mastering these dimensions is a strategic approach to creating a powerful online presence.
This guide has introduced you to the new Instagram dimensions for 2025, providing you with a blueprint for a thriving brand. By mastering these dimensions, you can ensure your content is always optimized for a professional look and feel.
Begin by optimizing your Feed Posts for both the feed and the grid. From there, master the Reels dimensions to ensure your videos are both engaging and professional. Lastly, use the Stories dimensions to create a personal connection with your audience that goes beyond a simple like or share.
This strategic approach is designed to make growth feel inevitable, not impossible. It’s about taking small, consistent, and strategic actions that lead to a big result.
What is the one dimension you will commit to implementing in your business this week?