The pressure to constantly produce fresh video content is a major challenge for social media creators. It’s easy to get stuck in a rut, staring at a blank screen and feeling a creative block.
But what if you had a comprehensive library of ideas at your fingertips? A resource designed to spark your creativity and eliminate the guesswork of what to post next?
This article is your solution. We’ve compiled a list of 70 easy video ideas that are simple to create, highly engaging, and proven to resonate with audiences.
This is your roadmap to consistent content that builds a loyal community and drives real growth. Ready to stop guessing and start creating? Let’s dive in.
Behind the Scenes & Personal Connection
Building a successful brand on social media is about more than just your products or services; it’s about building a genuine connection with your audience.
This section is all about showing the human side of your brand, building trust, and making your followers feel like they’re a part of your journey.
- Introduce yourself: Start with the basics and make a video introducing yourself and your brand. This is a powerful way to welcome new followers and remind your existing audience of the person behind the brand.
- Share your workspace: Create a video tour of your workspace or office. This is a simple but effective way to build trust and give your audience a behind-the-scenes look at your brand’s operations.
- Share a client testimonial: Turn a positive review into a video. This is a powerful form of social proof that builds credibility and helps new clients feel more confident about working with you.
- Share each hour of your day: Give your followers a glimpse into your day-to-day life. This type of video is highly relatable and makes your brand feel more authentic.
- Share how you got started: Tell the story of how you started your business or career. This is a great way to inspire your audience and build a deeper personal connection.
- Unbox something: Create a video of yourself unboxing a new product or tool. This is a fun and engaging way to introduce new items and provides an opportunity to share your first impressions.
- Get ready with me: Film a “Get Ready With Me” video. This is a popular format that allows you to showcase your personality and share a bit about your personal routine.
- Share a fact about yourself or business: Post a short video revealing an interesting fact about yourself or your business. This is a simple way to build a personal connection and create a memorable moment for your audience.
- Share your favorite tips: Create a video sharing your favorite tips or tricks related to your niche. This provides immediate value to your audience and positions you as an expert.
Section 2: Educational & Audience Engagement
Building a loyal community requires more than just showing up; it requires providing consistent value and making your audience feel heard. This section is all about creating content that educates, inspires, and directly engages your followers, positioning you as an expert in your niche.
- Give a mini-training: Create a short video that provides a mini-training on a specific topic related to your industry. This is a great way to showcase your expertise and provide immediate value to your audience.
- Do a Q&A: Encourage your audience to ask you questions and then create a video answering them. This can be a live Q&A or a pre-recorded video. It shows you value their input and helps you create content that is directly relevant to their needs.
- Share a list of books: Share a video where you talk about a list of books you recommend. You can focus on a specific genre or a list of books that have helped you in your business. This builds trust and positions you as an expert.
- Talk about other platforms: Create a video where you share tips or insights about other social media platforms. This adds value by providing useful information and shows your audience you have a broad understanding of the digital landscape.
- List some Do’s and Don’ts: Make a video where you list some helpful Do’s and Don’ts related to your niche or industry. This is a simple but effective way to provide clear, actionable advice to your followers.
- Discuss a topic in your industry: Pick a relevant topic in your industry and discuss it in detail in a video. This is a great way to start a conversation with your audience in the comments and position yourself as a thought leader.
- Read an excerpt of your blog: Take a piece of content you’ve already created, like a blog post, and turn it into a video. Read a short excerpt and encourage your audience to click the link in your bio to read the rest. This is a great way to repurpose content and drive traffic to your website.
- Share what you learned today: Create a quick video sharing one or two key takeaways from something you’ve learned. This can be a book you’re reading, a podcast you listened to, or a new skill you acquired.
- Share your philosophy: In a video, share your core philosophy or belief system that drives your brand. This helps your audience connect with you on a deeper, more personal level.
- Share a “This or That” quiz: Use the quiz sticker on your Instagram Stories to ask your audience a “This or That” question related to your niche. This is a simple, fun, and highly engaging way to get to know your audience better.
Creative & Trending Content
To keep your content fresh and engaging, it’s important to tap into current trends and get creative with your video formats. This section provides ideas that are highly personal, relatable, and designed to grab attention on social media.
- Show off your adorable pet: A quick video featuring your pet is a simple way to add a personal and heartwarming touch to your brand.
- Looking over your shoulder as you set up something: Film a video from a “point-of-view” perspective as you set up your workspace, a project, or a new piece of equipment. This creates a transparent and engaging viewing experience.
- Share a book review: Create a video where you share a review of a book you’ve read. This is a great way to add value and position yourself as a thought leader in your niche.
- Lip sync to a popular sound or song: Use a trending audio to create a fun and relatable lip-sync video. This is a great way to participate in a trend and increase your content’s reach.
- Read the news (& include your own commentary): Find a relevant news article in your industry and create a video where you read a key excerpt and provide your own commentary.
- Makeup or hair tutorial: If it fits your brand, create a quick makeup or hair tutorial. This is a popular format that is highly savable and provides great value to your audience.
- Share what inspires you: Create a video where you talk about something that inspires you, whether it’s a fellow creator, a piece of art, or a quote. This helps your audience connect with you on a deeper level.
- Do a workout (share it live): Film a video of yourself doing a workout and share it live. This is a great way to build a personal connection and show your audience the importance of a healthy lifestyle.
- Share your goal progress: Post a video that shows your progress toward a specific goal. This is a motivating and inspiring way to show your audience that you are dedicated to your craft.
- Share your philosophy: In a video, share your core philosophy or belief system that drives your brand. This helps your audience connect with you on a deeper, more personal level.
- Share the setup at your office: Create a video of the setup at your office or workspace. This is a great way to show your audience the tools you use and the environment you create in.
- Do a live Q&A: Go on Instagram Live and host a Q&A session with your audience. This is a great way to engage with your community in real-time and address their questions.
Strategic & Promotional Content
To turn your social media presence into a thriving business, your content needs to be strategic. This final section provides ideas that help you position your brand, promote your offerings, and attract your ideal audience.
- Talk about your ideal client and why you serve them: Create a video that clearly defines your ideal client and explains why your brand is passionate about serving them. This is a powerful way to attract the right people and repel those who aren’t a good fit.
- Share your go-to podcast: Recommend a podcast that you listen to regularly in your niche. This provides value to your audience and positions you as a knowledgeable thought leader.
- Share about upcoming events: Create a video announcing upcoming events, whether you are hosting them or just attending. This builds anticipation and provides a great call-to-action for your audience.
- Share the setup at your office: Create a video of the setup at your office or workspace. This is a great way to show your audience the tools you use and the environment you create in.
- Share your favorite tips: Create a video sharing your favorite tips or tricks related to your niche. This provides immediate value to your audience and positions you as an expert.
- Share what you’re working on: Give your followers a sneak peek at a new project or product you’re working on. This is a great way to build anticipation and get your audience excited about what’s coming next.
- Tease a new thing: Create a teaser video for a new product, service, or announcement. This builds hype and encourages your audience to stay tuned for more.
- Offer relationship advice for your type of audience: If your brand is about building relationships (e.g., with clients, teams, etc.), create a video offering advice on a specific topic. This is a great way to build trust and show your expertise.
Conclusion: From Content Block to Creative Freedom
The days of staring at a blank screen, feeling the pressure to create video content, are over. You now have a comprehensive library of 70 easy video ideas designed to eliminate guesswork, save you time, and transform your social media presence. This is not just a list; it’s a strategic roadmap for consistent growth.
You’ve learned how to build a deeper personal connection with behind-the-scenes content and how to provide consistent value through educational videos.
You now have the tools to engage with your audience directly through Q&As and polls and to strategically promote your brand with confidence.
With this library of ideas, you have everything you need to fuel your creativity and show up consistently. The key to success is no longer a mystery; it’s a matter of choosing an idea and pressing record.
Which of these 70 video ideas will you create first to jumpstart your video content journey?