You open Instagram, ready to post, and you’re faced with a question that feels harder than it should: What do I do to grow my account? You’ve heard a million different things from a million different people, and you feel stuck, overwhelmed, and unsure of what to do to grow your account.
But what if it wasn’t a guessing game?
The truth is, a powerful Instagram strategy isn’t about magical hacks; it’s about following a few key principles that, when done consistently, lead to real growth. It’s about a simple, repeatable plan that gives you a checklist of things you should be doing to build a loyal community and a thriving brand.
This guide is that checklist. We’re going to break down 6 things you should be doing on Instagram to help you connect with your audience, boost engagement, and build a thriving community for your brand.
Ready to get focused and start growing with purpose? Let’s dive in.
Show Up & Be Real
Your audience wants to know the real you, not a perfectly curated version of you. These simple actions will help you show up as a real person and build a brand that people know, like, and trust.
Use Video on Stories
If you’re not using video on your Stories, you’re missing a huge opportunity to connect with your audience. Video allows you to be more authentic and to show your personality. This is a great way to build a deeper connection with your audience and to show a more human side of your brand.
Share Pics of Your Face
Your audience wants to connect with a person, not a logo. The pin recommends sharing pictures of your face. This is a powerful way to build trust and a deeper connection with your audience. When you share pictures of your face, you are showing your audience that you are a real person and not just a brand.
Keep It Real
Your audience loves to see the real you, so you should keep it real. This means not being afraid to be vulnerable and to show the real, human side of your brand. You can use your Stories to share a day in your life, a behind-the-scenes look at your work, or a funny blooper. This helps you build trust and makes your audience feel like they’re a part of your journey.
The Content Strategy
While showing up and being real is what gets a person to follow you, your content strategy is what keeps them around. These simple actions will help you create a content strategy that is cohesive, engaging, and valuable.
Diversify What You Post About
The pin recommends that you should diversify what you post about. This is a powerful way to keep your audience engaged and coming back for more. You can use your content to educate, entertain, and inspire your audience. When you diversify your content, you are also making sure that you are providing value to a wider audience.
Keep a Consistent Look to Your Feed
Your feed is your brand’s storefront, and it’s important to keep a consistent look to your feed. This is a great way to build a cohesive brand identity and to make sure that your audience knows what to expect from you. You can use a consistent color palette, font, and style to make your feed look professional and cohesive.
The Community Strategy
If content is what gets you a follower, a great community strategy is what keeps them around. These simple actions will help you build a thriving community around your brand.
Connect with Others
Instagram is a social platform, and the best way to grow is to be social. The pin recommends that you should connect with others to build a community and get in front of a new audience.
This is a great way to build a loyal following and to get your content in front of a new audience. You can do this by engaging with other creators, responding to comments and DMs, and collaborating with other creators.
Your New Instagram Plan
If you’ve ever felt stuck not knowing what to do to grow your Instagram account, you can now rest easy. You have a clear, simple, and repeatable strategy that will turn your account into a powerful tool for your brand.
This isn’t about magical hacks; it’s about a complete mindset shift that recognizes that a thriving account is the result of a few key principles. You now have a playbook of things you should be doing to build a thriving community and a thriving brand.
You’ve learned the importance of showing up and being real by using video and sharing pictures of your face. You’ve also learned the importance of having a clear content strategy by diversifying what you post about and keeping a consistent look to your feed. And finally, you’ve learned the importance of a community strategy by connecting with others.
This is the key to building a thriving, engaged community. It’s the difference between a random post and a powerful, lasting connection. When you follow these simple rules, your Instagram account will no longer be a source of frustration; it will become a key part of your brand’s growth strategy.
The playbook is in your hands. Now it’s time to put it to work. What’s the one thing you’re going to start doing on your Instagram today?