You’ve seen them. The accounts that seem to explode overnight, gaining thousands, or even millions, of followers with every post. You’ve probably wondered, “How do they do that?”
You’ve also probably felt the frustration of feeling like you’re doing everything right, but your account is stuck in a growth rut. You may have even wondered if “blowing up” on Instagram is just a fluke—a matter of luck and timing.
But what if it wasn’t?
The truth is, explosive growth isn’t a fluke; it’s a strategy. It’s the result of a clear, actionable plan that, when followed consistently, will lead to massive results. It’s the difference between hoping for a viral post and creating a system that makes it inevitable.
This guide is that system. We’re going to break down 21 essential tips to help you “blow up” on Instagram in 2025 by focusing on five key areas: Unique Positioning, Content Strategy, Building a Network, Analyzing Results, and Strong Processes.
Ready to get focused and create a strategy that will change your account forever? Let’s dive in.
Unique Positioning
Before you can grow on Instagram, you need to know who you are and what you stand for. Your unique positioning is your north star for all of your content, and these tips will help you stand out from the crowd.
- Define Your Value: If you want to grow on Instagram, you need to define what value your profile will give. This is the most important part of your unique positioning, because if you don’t know your value, you’ll struggle to attract your ideal audience. A good way to figure out your value is to ask yourself, “What problem am I solving?”
- Define Your Brand’s Values, Visuals, and Tone of Voice: A clear brand identity will help you attract the right audience and build a loyal following. You should define your brand’s values, visuals, and tone of voice so that your audience knows what to expect from you. This is a great way to make sure that your content is cohesive and that it resonates with your ideal audience.
- Make a Viral Bio: Your bio is the first thing a new follower will see when they land on your profile. A viral bio is a great way to get a new follower to follow you. You should use a clear, concise bio that tells your audience who you are, what you do, and why they should follow you.
Content Strategy
Your content is the engine of your account, and a powerful content strategy is what will help you achieve explosive growth. These tips will help you create a data-driven content strategy that will help you grow your account.
- Start with a 33/33/33 Split: The first step to a powerful content strategy is to start with a balanced approach. You should start with a 33/33/33 split between formats, meaning you post an equal amount of photos, carousels, and videos. This is a great way to find out what formats resonate most with your audience.
- Do this for 30 Days: You can’t know what works until you try it. The pin recommends doing a 33/33/33 split for 30 days and then measuring the key data to see what works best for you. This is a powerful way to make sure that your content strategy is data-driven and that you are not just guessing what works.
- Shift into a 70/20/10 Split: After you’ve analyzed your data, you should shift into a new content strategy that is based on your data. The pin recommends shifting into a 70/20/10 split, where you post 70% of the format that performed best, 20% of the second best, and 10% of the worst performing format.
- Repurpose Your Best Posts: The pin recommends repurposing your best posts every 3-6 months. This is a great way to get more engagement and to get your content in front of a new audience without having to create new content.
Build a Network
Your content might get you a follower, but your community is what keeps them around. These tips will help you build a powerful network that will not only grow your account, but also build a loyal community.
- Be Social on Social Media: You can’t expect to grow on a social platform without being social yourself. The pin advises you to be social on social media for 30-60 minutes a day. This is a great way to build a community and to get your content in front of a new audience.
- Find 25 Accounts in Your Niche: A great way to build a network is to find and engage with other creators in your niche. This is a great way to get in front of a new audience and to build a relationship with other creators.
- Send Personal Notes and Start DM Conversations: Your DMs are your secret weapon for building a deeper connection with your audience. The pin recommends sending personal notes and starting DM conversations. This is a great way to build a loyal community and to show your audience that you care about them.
- Join Bigger Lives and Interact in Them: A great way to get in front of a new audience is to join bigger lives and interact in them. When you join a live, you are showing your audience that you are a part of a community and that you are an expert in your niche.
Analyze Results & Strong Processes
Growing on Instagram isn’t just about what you post; it’s about what you do behind the scenes. These tips will help you create a system that will help you analyze your results and create a powerful, consistent content strategy.
- Measure Your Profile Visits Weekly: The pin recommends measuring your profile visits weekly to track your growth. This is a key metric to track because it tells you how many people are visiting your profile and how effective your content is at getting people to click “follow.”
- Measure Follows Weekly & Track Your Follows/Visits Ratio: You should also be measuring your follows weekly and tracking your follows/visits ratio. This is a powerful metric that tells you how many people are following you after they visit your profile. It will help you find out what content works best for you and your audience.
- Drop Perfectionism: If you’re waiting for the perfect moment to post, you’ll never post. The pin recommends dropping perfectionism and focusing on consistency. It’s more important to post consistently than it is to post a perfect piece of content.
- Have Dedicated Days for Dedicated Tasks: A great way to be more productive and consistent with your content is to have dedicated days for dedicated tasks. For example, you can have a day for content planning, a day for filming, a day for editing, and a day for posting.
- Set an Ambitious Deadline: When you’re making content, you should set an ambitious deadline to motivate you to create more content. This is a powerful way to stay on track and to make sure that you are consistently creating content for your audience.
- Schedule Content with Meta Business Suite: The pin recommends scheduling your content with Meta Business Suite to save time and to be more consistent. This is a powerful tool that will help you to be more efficient and to make sure that you are consistently posting content for your audience.
Your Explosive Growth Plan
If you’ve ever felt stuck not knowing what to do to grow your Instagram account, you can now rest easy. You have a clear, simple, and repeatable strategy that will turn your account into a powerful tool for your brand.
This isn’t about magical hacks; it’s about a complete mindset shift that recognizes that a thriving account is the result of a few key principles. You now have a playbook of things you should be doing to build a thriving community and a thriving brand.
You’ve learned how to define your unique positioning and brand identity. You’ve also learned the importance of a data-driven content strategy that is based on what works best for your audience.
You’ve also learned the importance of a network strategy that will help you build a community and get in front of a new audience. Finally, you’ve learned the importance of analyzing your results and creating strong processes that will help you be more consistent and productive.
This is the key to building a thriving, engaged community. It’s the difference between a random post and a powerful, lasting connection. When you follow these simple rules, your Instagram account will no longer be a source of frustration; it will become a key part of your brand’s growth strategy.
The playbook is in your hands. Now it’s time to put it to work. What’s the one thing you’re going to start doing on your Instagram today?